Jonah Lehrer, contributing editor at Wired magazine and the author of How We Decide and Proust Was a Neuroscientist, shares a sparkling and revelatory introduction to the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Lehrer demonstrates that creativity is not a single “gift” possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Presented by the Wisconsin Academy with support by Wisconsin Public Radio, this Academy Evening talk was recorded by Wisconsin Public Television on March 27, 2012, in Overture Center’s Promenade Hall in Madison, Wisconsin.